EVENT OBJECTIVES

• To showcase the strength and scientific validation of AYUSH in the Global context
• To promote and strengthen awareness and interest about AYUSH
• To facilitate international promotion, development and recognition of Ayurveda, Yoga, Naturopathy, Unani, Siddha, Sowa-Rigpa and Homoeopathy
• To foster interaction of stakeholders and market development of AYUSH at international level
• To give boost to AYUSH products in International market
• To exhibit the research and latest developments in AYUSH sector
• To harness the potential of this fast growing and globally emerging sector

AYUSH Industry

AYUSH is the acronym of the medical systems that are being practiced in India such as Ayurveda, Yoga & Naturopathy, Unani, Siddha and Homoeopathy. India has long history and culture running over 5000 years of using traditional medicines for health care and developing them with modern scientific outlook. The AYUSH systems of medicines viz. Ayurveda, Yoga & Naturopathy, Unani, Siddha, Sowa-Rigpa and Homoeopathy are comprehensive scientific systems of medicine which are practiced in India.

Covid 19 challenged the healthcare systems across the globe. In a collective effort to combat the disease based on the medicinal system already existing in India, Ayush along with the modern medicine emerged as warriors to combat battle against the disease.

The components of AYUSH have made significant entrance in many countries. Ayurveda based Traditional Medicine System is already in practice in most of the SAARC countries. Moreover, UK’s National Health Services (NHS) has already begun plans to incorporate traditional wellness systems like Ayurveda and Yoga to compliment modern medicines, with an aim to convert
the NHS to a National Wellness Service. Germany has even started offering courses on Ayurveda in college curriculum.

While promoting “Heal in India” campaign, PM Modi emphasised that "The main reason for the prosperity of Ayurveda has been its open-source model. Ayurveda has developed through open source tradition.  Even today, we should learn from our ancestors to work with intellectual openness," he further added that “there are also possibilities of investment and innovation in supply chain management, AYUSH-based diagnostic tools and tele-medicine”

Ayurveda has significant global presence, attracting travellers largely from Europe and the Middle East. India’s ayurvedic products market was worth Rs. 515.5 billion (US$ 6.6 billion) in 2021 and is projected to record 19.8% growth from 2022 to 2027.

Source: https://www.ibef.org/blogs/india-global-hub-of-therapy

Source: Ayushexcil